01 — The Story
From the Northside to the national stage.
Born and raised on the Northside of Minneapolis, 612AP blends gritty street narratives with conscious storytelling, melodic flows and trap-inspired production.
Inspired by Jay-Z, Lil Wayne, 50 Cent and Nipsey Hussle, he brings calculated lyricism and an authentic perspective — records that connect with both the trenches and the mainstream.
He made major noise in 2013 winning the Minneapolis BET “Rep Yo City” competition, then travelled to the Memphis grand finale where he faced off against the late Dallas rap star Mo3 and took the win.
As founder of Bag Familia Records, he stands on loyalty, unity and elevation. “Starve Together, Eat Together” is the foundation behind the brand — building success with the people who stayed solid from day one.
He's not just building music. He's building a legacy.
